For more than 20 years, Showcase Photographers has served real estate professionals with industry-leading media, transparent pricing, and a commitment to independent agents and independent media partners.
The 615 Media article above misrepresents our services, pricing, and business model. Below, we address each claim directly with facts.
1. Photographers: Employees vs. Contractors (The Real Story About "Consistency")
615 Media Claim: "Employee photographers ensure better consistency and quality than contractors."
The Reality: Consistency does not come from employment status — it comes from professionalism, training, standards, and accountability.
Showcase's media partners are established photography professionals, many of whom operate their own successful photography businesses. They bring years of experience, personal investment in high-end equipment, and creative vision.
- Most media partners already own and use good DSLR or mirrorless cameras with the right wide-angle lenses
- They are accustomed to shooting real estate and architecture, with attention to light, composition, and storytelling
- They earn more when they deliver great work — poor quality simply doesn't sustain a contractor's business
Every new media partner works directly with CEO Dan Raper and senior leadership through a training system that focuses on:
- Photographing properties correctly and efficiently
- Telling a visual story about each property
- Maintaining a consistent Showcase look and standard
The suggestion that contractors inherently lack consistency is simply false. Contractors are often more motivated, because their income and reputation depend on every shoot.
2. The Truth About Photography Pricing & Turnaround Times
615 Media Claim: "We offer next-day turnaround at no extra cost."
The Reality: The phrase sounds attractive, but it leaves out a critical fact: 615 Media's base photography prices are significantly higher than Showcase's next-day pricing.
In other words, the "free next-day" promise is effectively baked into a noticeably higher base rate. Showcase still offers next-day delivery and even a second-day discount — while remaining less expensive.
Next-Day Photography Price Comparison
Side-by-side pricing for typical photo packages — same square footage, different bottom line:
| Square Footage |
615 Media Price |
Showcase Next-Day Price |
Difference |
| 1500–2000 SF |
$209 |
$154 |
Showcase is $55 cheaper |
| 2000–3000 SF |
$249 |
$174 |
Showcase is $75 cheaper |
| 3000–4000 SF |
$269 |
$204 |
Showcase is $65 cheaper |
| 4000–5000 SF |
$289 |
$224 |
Showcase is $65 cheaper |
| 5000–6000 SF |
$319 |
$264 |
Showcase is $55 cheaper |
| 6000–7000 SF |
$429 |
$264 |
Showcase is $165 cheaper |
Bottom line: Showcase's next-day pricing is consistently lower than 615 Media's "included" next-day service.
3. Enhanced Editing & Blue Skies
615 Media Claim: "Showcase Photographers charge an additional fee for blue skies."
The Reality: This claim is misleading.
Showcase includes professional photo editing in all photography packages. Enhanced sky replacement and blue sky edits are available as optional add-ons — clearly published in our pricing and service documentation.
Any statement suggesting we do not offer enhanced edits or blue skies is simply incorrect.
4. Property Websites: Showcase vs. 615 Media
615 Media Claim: "615 Media provides branded property websites; Showcase does not."
The Reality: Showcase has offered branded property websites for years.
In 2025, these websites received a major upgrade through My Showcase Listings (MSL), our evolving proprietary platform.
615 Media's websites are powered by Aryeo, which is owned by Zillow Group. That difference matters.
The Zillow / Aryeo Issue Agents Need to Understand
When listing media is uploaded through Aryeo, it becomes subject to Zillow's irrevocable usage rights. In practice, that means Zillow can reuse, republish, redistribute, and monetize that content indefinitely under the license granted through the platform.
Many agents are not aware this happens when their media provider uses Aryeo. Any media company relying on Aryeo is effectively handing long-term usage rights to Zillow.
Showcase intentionally does not use Aryeo as our primary platform. We support independent brokerages and agents who want to retain full control of their media.
5. Service Quality & "Higher Level of Service" Claims
615 Media Suggestion: "If you're ready for a higher level of service, switch to 615 Media."
The Reality: Showcase Photographers provides a service infrastructure that very few regional competitors can match.
- 20+ Years Serving Real Estate — Decades of experience working with thousands of listings across every type of market cycle
- 120+ Media Partners — A large, established partner network — including 60+ in Nashville alone — ensuring availability, capacity, and consistency
- 7-Day-a-Week Phone Support — Immediate, human support — not just emails, forms, or automated systems — for changes, questions, or tight deadlines
- Full Media & Design Catalog — Photography, video, drone, 360, design, branding, social content, and more — your full listing ecosystem under one roof
- Transparent Pricing & A-La-Carte — Clear, published pricing and fully customizable service options — no forced bundles, no upsell traps
No new competitor operating for just a few years can replicate this combination of scale, stability, and deep market experience.
6. "Switch & Save 45%" – What That Promotion Really Means
615 Media has promoted a "45% off your first appointment when you switch from Showcase" offer, directly targeting Showcase customers. This is an aggressive poaching incentive layered on top of an already higher base price structure.
Combined with misstatements about our pricing, editing, and offerings, this promotion paints a picture of a competitor that is willing to rely on discount hooks and inaccurate comparisons rather than straightforward value.
Misstatements Regarding Showcase Photographers By 615 Media
- Pricing Misrepresentation — Their "savings" and "free next-day" claims ignore the reality that their base prices are significantly higher than Showcase's
- Editing Misrepresentation — Claims about editing features are either incorrect or incomplete compared to what Showcase already provides
- Offerings Misrepresentation — Statements about Showcase's service catalog overlook our wide range of media, design, and technology offerings
7. What Showcase Offers
A complete, future-forward suite of media, design, and technology built for today's real estate professionals:
- SMARTFLOW — Image-to-video motion scenes transformed into highlight reels, walkthroughs, and cinematic storybooks
- CLIPS — Photo-to-video and video-to-video social media clips for platforms like Instagram and YouTube Shorts
- Design Services — Flyers, branding, mailers, social templates, listing presentations, and full agent identity packages
- My Showcase Listings (MSL) — A growing proprietary platform for property websites, agent profile pages, CRM, content, and more
- Flexible Bundling — Agents can add or remove services as needed — no forced "one-size-fits-all" package
In short, Showcase is not trying to be the cheapest-sounding option in an ad. We are focused on being the most complete, most agent-aligned, and most future-focused media partner in every market we serve.
The Bottom Line
615 Media's comparison article contains several claims that are incomplete, misleading, or simply incorrect. Our employment model, pricing, editing features, property websites, and level of service have all been misrepresented.
What We Stand For
Every decision at Showcase is guided by a simple set of principles:
- Support independent agents and brokerages
- Respect and empower independent media partners
- Deliver premium media at fair, transparent prices
- Build technology that serves agents, not third-party portals
- Protect the long-term value and rights of listing media